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Sunday, October 11, 2026
Neon Ventures

I Am the Master of Catching Colds – and I Can Reveal How to Avoid One

Around this period last year, I found myself on a TV programme in the company of three performers. Present were a hip-hop artist with Ghanaian roots, a major pop celebrity, and a famous mezzo-soprano. We were in the heart of winter. The previous evening, I’d been at an old friend’s 60th birthday, crammed into the function room of a pub in the Surrey region. It was an enjoyable evening, however at that moment, just for something to say, I pondered ways to dodge the common cold with many partygoers were contributing to a chorus of sniffles and coughs. Incidentally, what explains the trumpet-like nose blows, and others don’t? A question for another day.

Their Take from the Three Performers

At mention of my night out, this trio of troubadours in the TV green room responded in two ways. Firstly, they edged away from me. Secondly, they launched into an animated conversation on how to avoid catching colds which expected because of their careers was almost an obsession. That makes sense, yet I'm personally involved – I must avoid colds at all costs since my colds are more severe than others'. I don’t have a medical certificate to confirm this, but I firmly believe it. My colds last longer. My nose is more blocked, my throat is scratchier, my coughs are harsher, more persistent and seem infinite. My relatives, familiar with the early throat signs that signal an oncoming cold, either kick me out of the room or evacuate the area. During my time hosting football on TV, the unfortunate crew in the control room grew attuned to the warning signs. “Cans off!” the director would shout to his team before I deafened them all, damaging their headset equipment.

Dealing With Stuffy Noses

As for my blocked noses, I could go on and on. Nasal sprays, decongestants, even the sharp aroma of warm spirits my mom advocates … they all work for a while before giving up. Nothing is quite as sad as the sound of a Birmingham accent spoken without the benefit of air passing through the nostrils. That is, it's somewhat nasal on a good day. At least this elicits sympathy, though that's not necessarily beneficial. In my first year away at university, without my mother's home remedies, the janitor in our dorm took pity on me. “I know exactly what you need, you dear. I’ll be back in a minute.” She was very lovely, very Irish, and very insistent that I ate the fresh, skinless onion she offered me in bed. She monitored my consumption. Kind soul. No improvement resulted, unfortunately, except for upsetting my stomach and making my breath smell terrible.

The Vocalist’s Cold Avoidance Regime

Thus, I loathe winter illnesses and firmly believe avoiding is superior to treating which whether folk remedies or not, don’t work. I focused carefully along with the rapper and the pop star while she explained her health practices. With forthcoming bookings to sing for her supper over Christmas, she was highly committed. She commanded us to apply hand sanitiser on the hour, every hour all winter long from what I gathered and, extra steps were needed during festivities. Before any event, she suggested a few applications of Vicks First Defence into both nostrils – even if healthy. Intense. I appreciated it. And, listen to this, she mandated a second dose after the party with another couple of squirts of the product.

What Happened Next

I followed suit. And I must admit I remained cold-free. There were downsides: the numerous products I purchased, mislaid, reacquired, found, and so on. And that dispiriting moment when you discover you've crushed the hand sanitizer you left in your back pocket and it’s now splurging everywhere. However, all a price worth paying. With winter returning, I'm fully prepared with her prevention arsenal. I'm set for the fight.

JW
By

Joseph Wright

A venture capitalist and tech analyst specializing in UK startup ecosystems, with over a decade of experience in early-stage investments.

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